A globally iconic confectionery consisting of layers of crispy wafer separated and covered by a smooth outer layer of milk chocolate, famously encouraging consumers to “Have a break, have a KitKat.”
Key Features:
- Crispy Wafer Layers: The bar’s unique characteristic is its multiple layers of light, crispy wafer that provide a satisfying crunch.
- Milk Chocolate Coating: The wafers are enrobed in a smooth, milk chocolate coating.
- Breakable Fingers: The standard bars consist of two or four pieces, or “fingers,” which are designed to be snapped off separately.
- Slogan: Associated with the long-running tagline, “Have a break, have a KitKat”.
- Sustainably Sourced Cocoa: Many versions of the bar are made with 100% sustainably sourced cocoa as part of the NESTLÉ Cocoa Plan.
- Campaign Highlight (on package): The specific packaging shown features a promotion to “Find GOLDEN KitKat inside to WIN GOLD”
